Developing Multi-dimensional Fluency in Science Communication to Build Trust When You Feel Like an Outsider

Organizer(s)

• 

  Melanie Kirby, MSc

  Extension Educator- Pollinator Specialist
  Land-Grant Program / Adaptive Bee Breeders Alliance / Nectar Nomad
  Institute of American Indian Arts
  Santa Fe, New Mexico
• JT

  Jennifer Tsuruda

  Extension Specialist
  University of Tennessee
  Knoxville, Tennessee
• AH

  Ana Heck (she/her/hers)

  Apiculture Extension Educator
  Extension
  Michigan State University
  Lansing, Michigan

This mini-workshop focuses on the nexus of person, place, and purpose where the person, also regarded as the science communicator/educator/liaison who may also feel like an outsider- relates the importance of the topic or situation with diverse demographics and can better learn to communicate or "codeswitch" as they interact with different stakeholders and audiences.

The objectives include learning how to share one's story or connection to the topic to the target audience through engaging science storytelling, cultural sensitivity, and relevancy. Examples will be shared from various media platforms.