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Section Symposium

Formal and Informal Teaching

Working on Our FITness: Empowering Learning with Insect Toolkits

The role of FITness at a global agricultural company for empowering farmer solutions

Wednesday, November 13, 2024
4:25 PM – 4:40 PM MST
Location: Phoenix Convention Center, 221 C, PCC
Oral Presentation
Education plays an extremely important role in agricultural industry. Agricultural companies are at the forefront of bringing new solutions to farmers. These new solutions may have technical attributes that are very different from past farmer experience. The role of education within a global agricultural company, Corteva Agriscience, will be presented including special attention on the research related to adult learners and the sociological aspects of affecting behavior. Examples of the diverse methods used for education at Corteva will be shared. A solution that solves farmer problems is only as good as the ability of a farmer to use it and often education is the key to ensure a new solution is successful.